Z - BOOK

The Check-in process marks a pivotal moment in the guest's journey, representing not just their arrival to their room, but also marks the beginning of their relationship with Atlantis, the Palm. Guests hold high expectations during this phase of their experience, making it imperative to exceed them with the welcome gesture itself. It also presents a valuable opportunity to establish an emotional connection with the guest: - Upon Check-in at the reception, instead of a normal key card guests are presented with a personalized Atlantis Z-BOOK with their name and room number printed offering a unique and a heartfelt welcome gesture. - This surprising moment of personalized gesture instills a sense of value and pride establishing a meaningful emotional connection with Atlantis, the Palm. - For authentication, the check -in stamp is affixed at the first page with date and room no. which completes the check in process. - Guests can be advised to use Z-BOOK as the access card to the room, as the key-card would be already placed in the card slot. Additionally, guests can also be informed about various features of the Z-BOOK, such as its activities and content offerings. - As part of the personalization process, guests can have their photo affixed next to their name and laminated with transparent adhesive. For those without a photo, Atlantis, the Palm can offer an instant photo booth service to facilitate the process.

With the Z-BOOK and its diverse content options, guests staying at Atlantis, The Palm can experience various amenities and activities as if they are chapters in the Atlantis tale. Each interaction they have is like turning a page in their unique story. They carry Z-BOOK and wander with pride, feeling as though they possess a piece of Atlantis. As they spend time at Atlantis, The Palm, they will experience a deepening sense of belonging and by the time they leave, they will become a part of Atlantis itself. - As guests explore amenities, engage in activities, or shop at The Avenues, they affix stamps to denote entry at each location, creating a distinctive and unforgettable record of their experiences. - Every page can be printed tailor made to serve various purposes like a pamphlet to history Dubai, guide with map & floor plan of Atlantis, the palm, interesting facts about Atlantis, the palm, Atlantis Royal and Atlantis Aquaventure etc. - Exciting rewards and offers could be announced for Z-BOOKs with the highest number of stamps, incentivizing guests to explore a wide range of activities and amenities during their stay. - Guests can utilize the Z-BOOK as a versatile journal to document their experiences and events at Atlantis, The Palm. - To the guests, who are fully engaged in technology and gadgets in everyday life, Z-BOOK takes them back ‘the old fashioned’, nostalgic way of doing things throughout which makes everything unique having an a “world away from everyday” approach. - The integrated QR codes on each page can also facilitate engaging games and events, enhancing guest interaction and enjoyment during their stay. - Guests can utilize the Z-BOOK as a guide to explore shopping sites in The Avenues and nearby locations. The names of brands and stores are conveniently printed on the last page along with QR codes, providing easy access and information for an enjoyable shopping experience.

The check-out is another crucial phase in leaving a positive impression on guests and influencing their decision to return to Atlantis, The Palm. Equally important is maintaining a strong connection with guests post-departure, ensuring ongoing engagement and nurturing a lasting relationship. With the Z-BOOK in hand, guests do not leave Atlantis, The Palm the same way they arrived. They now holds Z-BOOK, which is specially issued for them by Atlantis, the Palm bearing their name, becomes a treasured memento for a lifetime: - For authentication and documenting memory, check-out stamp is affixed in Z-BOOK. - As a farewell gesture, the guest is shown the ‘Thank You’ note from Atlantis, The Palm and the guest is requested to sign in the space given. This is then laminated with transparent adhesive page with peel off creating a memory for life time. - Guest can peel off feedback form in Z-BOOK and after writing, can be submitted at the time of check-out. - The guest can be educated to share the picture of the Z-BOOK’s photo page in social media with the designated hashtag in Z-BOOK. - The personalized service with the approach of bringing human touch gives a unique experience for the guest. This make the guest feel that they are at home, and that is what defines ‘luxury’.

Z-BOOK ensures that guests maintain an emotional connection with Atlantis, The Palm, even after they depart, keeping their memories alive and their bond with the resort strong. Through QR codes embedded in the Z-BOOK, guests can stay connected with Atlantis, The Palm from anywhere in the world, enhancing their ability to remain in touch and engaged with the resort's offerings and updates. As guests carry the Z-BOOK throughout their journey at Atlantis, The Palm,their memories are documented through stamps, journals, or pictures. So, whenever guests wish to revisit their experiences, simply flipping through the Z-BOOK takes them back to those cherished moments, allowing them to RE-LIVE each one vividly. - As Z-BOOK’s photo page features guest’s name, room no, check-in & check-out date alongside Atlantis, the Palm’s logo and name, guests can take pride in sharing a photo of the Z-BOOK's personalized page on social media after departure. This offers them a meaningful way to showcase their memorable stay. - Unlike other souvenirs, Z-BOOK sets itself apart by being uniquely personalized, a source of pride, authentic, convenient, and universally accepted.Sharing it is the easiest, most authentic, and coolest way to proudly declare, "Yes, I stayed at Atlantis and I'm proud of it!!!" - Feedback form of those who have shared their Z-BOOK in social media using the designated hashtag can be reshared in the official page of Atlantis, the Palm. This recognition will be significant for the guest, inspiring others to follow suit and creating a buzz on social media. - The Z-BOOK serves as a timeless souvenir, offering convenience and durability that allows every guest to preserve it for a lifetime and proudly showcase it, creating positive word-of-mouth among potential tourists. - Using the QR codes in the Z-BOOK, Atlantis, The Palm can maintain a lasting bond with guests even after their departure. This includes inviting them to events, offering special promotions, fostering connections among guests, and ensuring ongoing engagement with the resort community. This will instill a lasting sense of belonging in guests' minds, fostering loyalty and turning them into devoted customers of Atlantis, The Palm. - The guest with the most Z-BOOK stamps or visits in a year could be honored with the prestigious GOLDEN Z-BOOK, coated in 24-carat gold. This exclusive recognition could be turned into an international event, garnering widespread media attention and enhancing Atlantis, The Palm's global reputation.

- Shopping guide in Z-BOOK features the name/logo of the brands/outlets in The Avenues and nearby locations. Guests are more likely to explore and patronize these establishments when they are featured in the Z-BOOK. - By incorporating brand names into the Z-BOOK, their names are reached in the hands of each and every guest, who are their target customers. As their names are printed, brands get unlimited exposure. - By allocating space in the Z-BOOK for promotions, Atlantis, the Palm opens up a new revenue-generating opportunity.

- The generic edition of Z-BOOK can be offered as a souvenir at Atlantis, the Palm's outlets in The Avenues. This unique souvenir will appeal to tourists and enthusiasts of Atlantis, the Palm. - Z-BOOK can also be sold worldwide through an online platform. Being an Atlantis product, it will appeal to tourists from diverse regions. Beyond its financial impact, this effort will expand the global visibility of Z-BOOK and other merchandise within the brand Atlantis.

- Z-BOOK can serve as a promotional tool for special offers and festivals, thereby boosting sales and generating additional revenue. - Experiences such as Nailology and Awaken at Atlantis, the Palm can be showcased and promoted to guests through Z-BOOK.